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HELLO@SCISSORSTUDIO.IO
Low key, if you're not paying attention to the internet’s evolution you'll find yourself playing catch-up.
For a while now, everyone's been chatting about AI, mainly through the lens of large language models (ChatGPT entered the chat). But, thinking about AI as a fancy chatbot, is missing the bigger picture. We're talking about the emergence of 'Perplexity Core' and a new breed: the AI-native creator.
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You’re scrolling, and suddenly, it’s there. That dark, resinous blob morphing into a chewy sweet. Shilajit gummies. What was once whispered about in wellness circles is now all over your feed, especially if you venture into the organised chaos that is TikTok Shop. But this isn't just another fleeting health fad; this one's got some serious staying power.
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For decades, brand identity has been a visual affair, built on the cornerstones of logos, colour palettes, copywriting and font families. If you’re still operating solely on that premise, you’re behind (and missing a trick).
Side note, and I’mma say this loud for the people at the back 📢THIS IS NOT ABOUT TONE OF VOICE📢.
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Think a keyboard is just a tool to bash out emails and doom-scroll? Think again.
A subculture has been quietly (and sometimes very loudly) growing around mechanical keyboards, transforming them from mundane peripherals into objects of obsession. We're talking custom keycaps in every colour imaginable, switches with names like "Cherry KC 200" and "Holy Panda" that offer a specific tactile feel and auditory thwack, and enough online communities to make your head spin.
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Remember 'de-influencing'? It was a moment. Creators telling you what not to buy, why not to buy it - and often exposing brands.
The tea was piping hot. But while it made a splash, it was largely a reactive phenomenon. However, like Mariah Carey on 1st December - she’s baaaaaack…
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